·Permafrost·
THE DISTRIBUTION OF BILL MALLONEE/VICTORY GARDEN's "PERMAFROST"
WE NEED YOU!
OK, luv(s),
Permafrost and a distribution Plan....
FIRST: the Cds are out the door...YOUR COPY (if you ordered it) OF
"PERMAFROST" IS IN TRANSIT, as you read!!!
.. we hope you'll like it...sorry it was SO late...never again will i
be so tardy...promise...
SO, HERE'S THE SCOOP ON A KICKIN' DISTRIBUTION PROGRAMME!
WHO IS THIS FOR: YOU, the not-so-faint-of-heart, the courageous and
independent, the non-herdish and alternative to the alternative and...
(I've got no sales pitch here!)
THE REAL REQUEST: Will you consider being our "retailers" on this
record? We are able to offer you multiple copies of PERMAFROST at low
rates so you can sell them to (you fill in the blank: Small indie
record shops, coffee houses, school bookstores, colleagues, friends,
business associates, loved ones, enemies, creditors and
bondsmen...whoever. This is not unlike what we did on Roof of the Sky
in 1997. (we moved about 3,000 records that way through good folks like
you) We'd be asking you all, if you wish, to become our
distributors...(the "D' word you hear artists complain about all the
time!)
COST: We offer you anywhere from a minimum of 5 copies of the CD up to
30 (more if you'd like them!) at 8$ a unit...
WHY: Because we have no real label and therefore no real access to the
standard channels of retail like stores (some suave indie shops may
carry it as we contact them on a one by one basis.) But for the most
part, artists like ourselves are constantly being gatekept out of the
larger market by big label money and big label politics. Tim White, if
i may be bold to drop his name here, has done a lot of study over the
last year regarding the viability of the current model of sway retail
works in this day and age, and I highly recommend you ask him to
publish some of his findings. (Tim@FundamentalRecords.com)
But that's a side bar. As i said we have to find ways of getting Cds
into folks hands...
(hey, YOU...keep reading!!!)
THE SECRET INGREDIENT: Your word of mouth...your flappin' jaws...your
talking smack...about me, the record, the music, the vision...the
shows, etc.
Word of mouth can't be bought...it's either there or it ain't.
And word of mouth is ALWAYS the best marketing tool.
You've heard my work and many have seen me "live" over the years.
Folks let me say this: I AM GRATEFUL. Grateful for the relationship
you've allowed me to have with you, with your spirit, with your heart.
This is a relationship EVERY artist craves and that is to win the
artistic/aesthetic trust of his fans. Through 23 some records and a
bunch of EPs that's what (hopefully) i've been doing....It's all built
of trust...and artistic consistency.
HOW DOES IT WORK? Do you have 10 friends? ( if you have more,
wonderful!) Do you have 10 friends who'd love this stuff...?
We will make 5 to 30 cds available to you at the low price 8$ each...we
can also send a few posters.......and we'd ask you to sell them to your
friends, or put them in your fav coffee houses or indie record stores,
etc...BUT we'd ask you to sell them for NO MORE than 15$....that's the
cap...15$ You could make 7$ a unit....but more importantly you're also
spreading this music to places we simply CAN'T reach...and maybe
that'll even issue forth in some warm feelings of well-being and
such....ahhhh!
Of course you are welcome to return for more copies repeatedly...until
after a spell, it'll look and smell like AMWAY and then there will be
finely detailed notebooks issued with pyramid -like schematics and
stuff like that in them...and soon, you'll ALL be quitting your day
jobs and sailing yachts in the Caribbean...
we promise...
bill